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Subject : political campaigns Publisher : emerald publishing limited Filter by : Subject
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Periodical

Politics and new media in ex/communist states – the example of Montenegro.

Subjects: *POLITICAL organizations; *POLITICAL systems; *POLITICAL changeMONTENEGRO

  • Source: Kybernetes. 2022, Vol. 51 Issue 1, p383-402. 20p.

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Academic Journal

Financial expert CEOs, political intervention, and corporate investment decisions: evidence from the anti-corruption campaign.

Subjects: CHIEF executive officers; PANEL analysis; POLITICAL campaignsSHANGHAI (China); SHENZHEN (Guangdong Sheng, China : East)

  • Source: International Journal of Managerial Finance; 2022, Vol. 18 Issue 3, p562-593, 32p

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Academic Journal

The dark side of political marketing: Islamist propaganda, Reversal Theory and British Muslims.

Subjects: *PROPAGANDA; *POLITICAL advertising; POLITICAL campaignsUNITED Kingdom

  • Source: European Journal of Marketing. 2010, Vol. 44 Issue 3/4, p478-495. 18p. 3 Charts.

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Academic Journal

The influence of promotional activity and different electoral systems on voter turnout: A study of the UK and German Euro elections.

Subjects: *POLITICAL advertising; POLITICAL campaigns; ELECTIONSGERMANY; UNITED Kingdom

  • Source: European Journal of Marketing. 2010, Vol. 44 Issue 3/4, p401-420. 20p.

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Academic Journal

An investigation into the relationship between political activity levels and political market orientation.

Subjects: *POLITICAL advertising; POLITICAL participation; POLITICAL campaigns

  • Source: European Journal of Marketing. 2010, Vol. 44 Issue 3/4, p382-400. 19p. 1 Diagram, 7 Charts.

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Academic Journal

Measuring political brand equity: a consumer oriented approach.

Subjects: *CUSTOMER orientation; *POLITICAL advertising; POLITICAL parties

  • Source: European Journal of Marketing. 2010, Vol. 44 Issue 3/4, p460-477. 18p. 2 Diagrams, 4 Charts.

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Academic Journal

The duality of political brand equity.

Subjects: *POLITICAL advertising; POLITICAL parties; VOTERS

  • Source: European Journal of Marketing. 2010, Vol. 44 Issue 3/4, p496-514. 19p. 1 Chart.

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Academic Journal

Political advertising and the demonstration of market orientation.

Subjects: *MARKET orientation; *POLITICAL advertising; POLITICAL campaignsNEW Zealand

  • Source: European Journal of Marketing. 2010, Vol. 44 Issue 3/4, p451-459. 9p. 1 Chart.

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Academic Journal

If Kate voted Conservative, would you?: The role of celebrity endorsements in political party advertising.

Subjects: *POLITICAL advertising; POLITICAL endorsements; POLITICAL campaignsUNITED States; UNITED Kingdom

  • Source: European Journal of Marketing. 2010, Vol. 44 Issue 3/4, p436-450. 15p. 1 Diagram, 1 Chart.

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Academic Journal

Interpersonal and political trust: modeling levels of citizens' trust.

Subjects: TRUST; POLITICAL attitudes; POLITICAL participationUNITED States

  • Source: European Journal of Marketing. 2010, Vol. 44 Issue 3/4, p369-381. 13p. 1 Diagram, 3 Charts.

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  • 1-10 of  102 results for ""Political""